Privacy Policy

1. Information We Collect

TrendArc is designed with privacy in mind. We collect minimal information to provide our service:

• Search Queries: The comparison terms you enter to generate trend visualizations
• Usage Data: Basic analytics about how our service is used (page views, popular comparisons)
• Technical Data: IP address, browser type, and device information for security and performance

2. How We Use Your Information

We use collected information to:

• Generate and display trend comparison charts
• Improve our service and user experience
• Identify and display trending comparisons
• Ensure security and prevent abuse

3. Data Storage and Security

Your data is stored securely and we implement industry-standard security measures to protect it. Comparison data may be cached temporarily to improve performance.

4. Third-Party Services

TrendArc uses several third-party services to provide our comparison features:

• Google Trends: We use Google Trends data to generate comparisons. When you use our service, you’re also subject to Google’s privacy policies for the data we fetch from their API.
• Google AdSense: We use Google AdSense to display advertisements on our website. AdSense uses cookies to serve ads based on your prior visits to our website or other websites. You can opt out of personalized advertising by visiting Google’s Ad Settings.
• Other APIs: We also use YouTube, TMDB, Spotify, Steam, Best Buy, Wikipedia, and other APIs to enrich our comparison data. Each service has its own privacy policy.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your experience on our website:

• Essential Cookies: Required for the website to function properly (e.g., session management, security)
• Analytics Cookies: Help us understand how visitors interact with our website (e.g., Google Analytics)
• Advertising Cookies: Used by Google AdSense to serve relevant ads and measure ad performance. These cookies may track your browsing activity across websites.
• Preference Cookies: Remember your settings and preferences (e.g., theme, language)

Managing Cookies: You can control cookies through your browser settings. However, disabling certain cookies may affect website functionality. For UK and EEA users, you can manage your cookie preferences using our cookie consent banner.

Opt-Out of Personalized Ads: You can opt out of personalized advertising from Google by visiting Google’s Ad Settings or the Your Online Choices website.

6. Your Rights

You have the right to:

• Access the data we have about you
• Request deletion of your data
• Opt out of analytics tracking
• Ask questions about our privacy practices

7. Children’s Privacy

TrendArc does not knowingly collect information from children under 13. If we discover we have collected data from a child under 13, we will delete it promptly.

8. Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with an updated revision date. Continued use of TrendArc after changes constitutes acceptance of the updated policy.

9. Contact Us

If you have questions about this privacy policy or how we handle your data, please contact us at contact@trendarc.net