instagram vs tiktok
Compare instagram and tiktok search interest over the past year with a simple trend chart.
đ Key Insight
instagram and tiktok are basically tied â people search for both at nearly the same rate.
Over the past 12 months, instagram averages 72 and tiktok sits at 71 (on a 0-100 scale). The higher the number, the more people are searching for it.
⥠Quick Context
instagram peaked in October 2025 at 90.
How instagram and tiktok Compare Over Time
Search volume for each term on a 0-100 scale. The higher the line, the more searches happening.
instagram vs tiktok: The Numbers
Percentages show relative search interest. Higher % means more popular in searches.
instagram Analysis
Detailed breakdown for this keyword
Peak Performance
October 2025 (score 90)
Best Month
October 2025
tiktok Analysis
Detailed breakdown for this keyword
Peak Performance
November 2025 (score 88)
Best Month
October 2025
đ What Happened with instagram and tiktok
- âĸinstagram peaked in October 2025 at 90.
- âĸtiktok peaked in November 2025 at 88.
- âĸThey swapped leads 11 times. Last crossover was 13 Nov 2025.
đŽ Where This Is Heading
instagram and tiktok are dead even right now, and neither is pulling away. Looks like they'll stay neck-and-neck unless something big changes.
đ Breaking Down instagram vs tiktok
instagram edges out tiktok over the past 12 months, but it's close. We're looking at around a 1% difference in average search volume.
- instagram is up 10% from where it started.
- tiktok grew 10% over this period.
⥠instagram & tiktok at a Glance
- âOn average, instagram scores 72 and tiktok scores 71. instagram wins most weeks.
- âinstagram hit its peak in October 2025 at 90. tiktok peaked in November 2025 at 88.25.
- âRight now, instagram is rising and tiktok is rising.
- âinstagram is choppy, tiktok is choppy. Choppy patterns mean short bursts of interest, steady lines mean consistent searches.
- âinstagram leads 56% of the time, tiktok leads 44% of the time.
- âThey swap the lead 11 times. Last flip was Thursday, 13 Nov 2025.
đ instagram and tiktok Head-to-Head
| Metric | tiktok | |
|---|---|---|
| Average interest | 72 | 71 |
| Recent direction | rising | rising |
| Stability | choppy | choppy |
| Peak month | October 2025 | November 2025 |
| Best month by average | October 2025 | October 2025 |
| Share of leading points | 56% | 44% |
| Lead changes | 11 | Thursday, 13 Nov 2025 |
đ The Full Story: instagram vs tiktok
This chart tracks search volume for instagram and tiktok over the past 12 months. Each term gets its own line scaled 0-100, where 100 represents that term's peak moment.
Breaking it into thirds: early on, instagram averaged 72 and tiktok averaged 71. Mid-period, instagram was at 66 and tiktok at 66. Recently, instagram sits around 77 and tiktok around 76.
instagram peaks in October 2025. tiktok peaks in November 2025. Big spikes usually come from news cycles, product launches, or viral moments.
They swap leads 11 times. Last crossover was Thursday, 13 Nov 2025 â that means interest keeps shifting back and forth.
instagram is choppy and rising. tiktok is choppy and rising. Steady lines = consistent interest. Choppy lines = driven by news cycles and trending topics.
âšī¸ How to Read This instagram vs tiktok Data
Numbers come from Google Trends. Each line scales to its own peak (100 = that term's highest point). So don't compare the raw numbers directly â look at who's ahead, the shape of the lines, and when peaks happen.
đ Related Comparisons
Explore similar matchups featuring instagram or tiktok
Frequently AskedQuestions
Everything you need to know about TrendArc
TrendArc aggregates data from multiple sources including Google Trends, Reddit, news, and Wikipedia to provide comprehensive trend analysis.