apple watch vs fitbit
Compare apple-watch and fitbit search interest over the past year with a simple trend chart.
Summary
fitbit is searched more than apple-watch in this period, with an average gap of about 1 percent.
- apple-watch changed by about 5 percent from early to late period.
- fitbit changed by about 11 percent from early to late period.
At a glance
- Average interest: apple-watch 71, fitbit 72
- Peaks: apple-watch September 2025, fitbit September 2025
- Recent trend: apple-watch steady, fitbit rising
- Stability: apple-watch choppy, fitbit choppy
- Head to head: apple-watch led 44 percent of the time, fitbit led 56 percent
- Crossovers: 11, last on Saturday, 20 Sept 2025
Side by side
| Metric | apple watch | fitbit |
|---|---|---|
| Average interest | 71 | 72 |
| Recent trend | steady | rising |
| Stability | choppy | choppy |
| Peak month | September 2025 | September 2025 |
| Best month by average | September 2025 | September 2025 |
| Share of leading periods | 44% | 56% |
| Crossovers | 11 | Saturday, 20 Sept 2025 |
Deep dive
This view summarises how people searched for apple-watch and fitbit over the last 12m. The chart shows monthly values from zero to one hundred where one hundred marks the local high for a term.
Breaking the period into thirds, averages were: early apple-watch 73 and fitbit 70, middle apple-watch 64 and fitbit 68, recent apple-watch 75 and fitbit 77.
The two lines crossed 11 times. The most recent crossover was on Saturday, 20 Sept 2025, which hints at changing interest.
apple-watch peaked in September 2025, while fitbit peaked in September 2025.
apple-watch looks choppy with a steady trend. fitbit looks choppy with a rising trend.
What this means
Scores come from Google Trends. Each series is scaled to its own peak within the chosen period. Use the chart to compare direction and timing rather than total search counts.